simmonss1418 simmonss1418

Today at 2:17 AM
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An ad campaign by suave shampoo asked television viewers to identify the heads of hair of women who used suave shampoo and conditioner and those that used the much more expensive salon hair-care products. the idea of the ad was that no one could tell which woman used the much cheaper suave brand. by making price its selling point, suave is most likely using

Answer :

ahmedishaal ahmedishaal

Today at 2:22 AM

Answer:

By making price its selling point, Suave is most likely using "below-market pricing".

Explanation:

Below market pricing is one of the pricing strategies and it refers to a method which is utilized by big mass market firms when they want to take market share, this is the point where a supplier sells items below market price and the reason behind this is to break into a market.

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