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Gary is trying to design a marketing campaign for a new online bookstore, BigBooks.com, using a one size fits all approach. Which of the following approaches to targeting is Gary using? A. Mass Customization B. Mass Marketing C. Differential response D. Concentration E. Multisegment

Answer :

Answer:

B. Mass marketing

Explanation:

Mass marketing is a strategy in which a company decides not use segments and target the whole market with the same strategy trying to reach as much people as possible. In this case, this is the approach Gary is using as he is designing a campaign using an approach that one product or service will work for everyone.

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