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Thirst, a beverage manufacturer, markets its products using the same strategy worldwide. However, changes are made when implementing the strategy to reflect an essence of the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of __________.

Answer :

Answer: Glocalization

Explanation:

Glocalization is referred to as the concurrent occurrence of generalizing and thus also the stipulating tendencies in the modern political, social, and economic structure. The idea of the glocalization tends to represent a confrontations to the simplistic interpretation of the globalization method as the linear development of the territorial level.

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