Answer :
The strongest brands go beyond attributes or benefit positioning; they are positioned on Strong beliefs and values Option(b) is correct.
What does Positioning means?
Positioning alludes to the spot that a brand consumes in the personalities of the clients and the way things are recognized from the results of the contenders and unique in relation to the idea of brand mindfulness.
Positioning is one of the most remarkable advertising ideas. Initially, positioning zeroed in on the item and with and Jack Trout developed to incorporate structure an item's standing and positioning among contender's items. Schaefer and expand the idea past material and normal perspectives to incorporate 'signifying' conveyed by a brand's main goal or fantasy.
Positioning is firmly connected with the idea of seen esteem. In promoting, esteem is characterized as the distinction between a forthcoming client's assessment of the advantages and expenses of one item when contrasted and others. Worth can be communicated in various structures including item benefits, highlights, style, an incentive for cash.
Therefore Option(b) is correct.
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