Which of the following is NOT a correct explanation for multimarket competition?
A) Extensive market commonality increases intense competition in an industry.
B) A firm with greater multimarket contact is less likely to initiate an attack, but more likely to respond aggressively when attacked.
C) Coca Cola and PepsiCo compete across a number of products (e.g., soft drinks, bottled water) and geographic markets (U.S. and foreign markets) indicating that both companies have market commonality.
D) Market commonality is concerned with the number of markets with which the firm and a competitor are jointly involved and the degree of importance of the individual markets to each.