Answer :
Answer:
Different Family members play various roles in the purchase of a commodity
Explanation:
This is evident from the fact that the likes and dislikes matter most in buying. The likes are based on the features, colors, tastes, etc. In this case the cookies taste might be attractive for the children but not for the elders or viceversa or both like the cookies. So the company must consider, to whom they are offering their poduct, which segment of the customers are they targeting.
Answer:
family
Explanation:
The six main roles in the buying process are:
- initiators: Who had the idea of purchasing the cookies? The children or the mother.
- users: Who is going to eat the cookies? If it was my house probably everyone would be considered a user, but generally their main target are children, so we can assume that the children are the users.
- influencers: Who will try to impose their opinion over the other's? The children definitely.
- buyers: Who will actually purchase the cookies? Generally the mother or both parents.
- deciders: Who makes the final decision? The mother obviously.
- gatekeepers: in my family no one really really controls the information, we don't have a secretary, even though it would be useful sometimes.