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Mercedes-Benz has a self-driving car capable of 80 miles-per-hour speed. You have to keep your hands on the wheel in this E-class sedan to operate the self-driving feature, but the car reads and responds to speed limits and is capable of stopping or swerving to avoid obstructions in the 40–55 mph range, either physical or human. Any liability for use of the technology still resides with the driver. How would you use survey research to determine whether the public is ready for such a car?

Answer :

saqib097

Answer:

I would use survey research to determine the general opinion, positive or negative, on the feature from the general public.  

Explanation:

When conducting any survey research, it is important to sample a wide variety of people. In this case, you would want to survey the general population, not just former Mercedes customers.  

I would design a focus group survey with a series of questions where participants can choose from a range, 0-5, on how much they agree with a certain statement.

At the beginning of the survey, participants would read a brief paragraph explaining the features on the new car before continuing to the part where they record their responses.

Once the survey is conducted, the data can be analyzed. If the majority, say 70%, of all people surveyed agree strongly that a self driving car is a good idea and that the world is ready then you can assume that the general population is in fact ready.

We'd want to decide on a survey study design to see if the public is prepared for such a vehicle.

Survey Research Layout: We'd want to create a survey to capture the public's opinion on the use of self-driving cars. We'd want to focus on target audience selection and one-on-one interactions with consumers to better understand their enthusiasm in self-driving cars.

The process of choosing a suitable and ideal survey technique since this will aid in delivering the proper collection of data for the study, attaining the research goal, and allowing us to make relevant suggestions.

Learn more;

https://brainly.com/question/21939167?referrer=searchResults

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