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In the new product development process, __________ stage is when the company provides brief written descriptions of the product and what customer needs it would satisfy, sometimes including visual images of what the product would look like.

Answer :

Answer:

Concept testing

Explanation:

A concept test is a stage where the company doing a brief survey to potential customers. The aim of concept tests is to predict how well the customer will receive the product and what the customer needs from the product. This test can help to minimize the risk of the failure of the product in the future. Concept tests can also identify some problem of the product, then improve it before doing the launch.

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