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Wes, the store manager, recently had to fire Andrea, an employee who graduated from Southern College. He felt that Andrea was not well trained at her school. So, when Zeke, also a graduate from Southern College, applied for Andrea’s old position, he did not want to consider hiring him, feeling Zeke also probably did not receive the proper training. Wes was affected by _____ bias.
a. blind training
b. confirmation
c. representativeness
d. adjustment

Answer :

rameenzaheer1

Answer:

c. representativeness

Explanation:

Representation bias occurs through memory recall. When a decision maker has to analyze the options of a decision, he tends to recall a memory or experience that is similar to the present decision-making situation

Baraq

Answer:

c. representativeness

Explanation:

Representativeness bias often referred to as Representativeness heuristic bias is a situation in which individual make judgment or conclusion of events or people based on their similarities.

First suggested by Amos Tversky and Daniel Kahneman in early 1970s it is defined as shortcuts means of making decisions or judgment, which can sometimes leads us to making poor decision.

In other words, it is the assessment of similarities of objects or events based on their like for like characteristics.

Hence, in this case, Wes was affected by representativeness bias because, he is judging Zeke based on the similarities of characteristics he has with Andrea; attended the same school.

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