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Mike Boyle says that most gyms have a business model that counts on the fact that many people pay to join a gym and then stop going, allowing them to manage capacity easily. The fact that unused service capacity cannot be stored for future use is best described as _______.

Answer :

Answer:

The correct answer is letter "E": perishability.

Explanation:

In marketing, perishability refers to the characteristic of services that imply they cannot be stored, returned, reused or resold after being provided to someone. After a service is rendered, the same service cannot be provided to other individuals, since it was totally consumed. Service perishability makes it difficult for a company to forecast profits or losses.

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