Answered

Amy's Drive-Thru, a fast food facility, offers healthy, sustainably grown veggie and vegan fast food at higher prices than its competitors in the market and has a drive-through and indoor seated casual dining operation. What strategy is Amy's Drive-Thru using to gain competitive advantage?

A. A best-cost provider strategy
B. A low-cost provider strategy
C. A focused low-cost provider strategy
D. A broad differentiation strategy
E. A focused differentiation strategy

Answer :

Numenius

Answer: (E) A focused differentiation strategy

Explanation:

 A focused differentiation strategy is one of the type of business strategy in which the company offering the various types of unique products or goods in the market for the purpose of fulfill the requirement of the narrow market.

 The main objective of the focused differentiation strategy is that it helps in differentiate the one's company product and brand with the another companies in the market.

According to the given question, the Amy's drive- Thru company is basically using the focused differentiation strategy for the purpose of gaining the competitive advantage.  

 Therefore, Option (E) is correct answer.    

Other Questions