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Marley designs and manufactures specialty furniture. She has a number of unique products but can only produce in limited quantities. Marley will probably not use a penetration pricing strategy because ____.

Answer :

Answer:

Marley could not meet a rapid rise in demand

Explanation:

  • A marketing penetration strategy means that a business deliberately reduces the product offered to the market. The purpose of setting a lower price is to entice consumers to buy the product, thereby creating demand for it.
  • The penetration strategy discourages other companies from entering the market. Marketers who use this strategy want to establish a large market share for a product in a short period of time.
  • Mary cannot implement a market entry strategy because of limited production capacity. This approach increases production demand in a short period of time. Mary cannot afford the increase in demand at the moment.

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