Answer :
Answer:
By using vertical integration, Starbucks' main motive in introducing bakery products is to increase its:
value to customers by improving its product quality and overall organizational performance in the industry, and thus improving Starbucks' value chain.
Explanation:
Vertical integration is a corporate-level strategy which enables a company to own or control the supply, distribution, or retailing process to control the value or supply chain. Some of the advantages of vertical integration include controlling processes, reducing costs, and increasing efficiencies. This type of integration can be contrasted from horizontal integration, where a company acquires similar companies that are operating at the same value chain.
Starbucks' main motive in introducing bakery products is to increase its value to customers by improving its product quality and overall organizational performance.
What is the term Vertical integration about?
Vertical integration is refers to as a corporate-level strategy that is helpful for a company to control the supply, distribution, or retailing process in order to control supply chain.
Moreover, some of the benefits of vertical integration include controlling processes and increasing efficiencies.
Vertical integration is where a company owns all of the production requirements for a product example, limestone quarry etc.
Learn more about Vertical integration, refer to the link:
https://brainly.com/question/19815172
