Answer :
When pursuing a differentiation strategy, a firm can achieve a competitive advantage by Ensuring that its economic value exceeds that of its competitors.
Your differentiation strategy is the manner in which you make your company stick out from otherwise comparable competitors in the marketplace. commonly, it involves highlighting a meaningful distinction between you and your competition. And that difference has to be valued with the aid of your ability customers.
Product differentiation is basically a marketing strategy to encourage the customer to pick one brand or product over every other in a crowded field of competition. It identifies the characteristics that set one product aside from different similar merchandise and makes use of those differences to power purchaser desire.
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