Answer :
Novelty to success approaches to managing creativity reflect this.
It is at least as difficult to describe novelty, newness, or innovativeness as it is to define the term project itself. These terms are frequently used as synonyms. It is impossible to describe novelty in purely objective terms. As a result, several "perspectives" are taken into account.
But even one viewpoint—that of a company working on a project—cannot be regarded as uniform. Instead, novelty is a subjective phenomenon since it is imagined. The notion originates from the fantasies of a group of linked individuals who contribute to a project, excluding one-person initiatives.
This group of people needs to be identified because the definition of the project includes the separation of project activities from other activities. We cannot discuss an objectified notion of novelty unless all of these people's perceptions are the same.
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