mid-term exam review dmm 250 fill in the blanks: 1. url stands for -------------------------------------------. 2. if a company advertises on other websites with banner or text ads, the ----------------- ------------------ of its landing page should match the ad campaign theme, color, and message. 3. images on a landing page can --------------- or ----------------- a visitor from doing what the advertiser wants them to do. 4. conversion rates for landing pages can be improved by -------------------- the bounce rate to the landing page and decreasing --------------------- abandonment. 5. techniques to increase landing page conversion rates include ---------------- obstacles and distractions to ----------------------- confusion and maximize ----------------------------------. 6. website analytics refer to the ---------------- generated by website visitors. 7. website analytics requires the installation of a ------------------------on every page of a website. 8. web analytics does not know the actual identity of a --------------------, such as name and address. 9. the ----------------- -------------- rate is the percentage of sessions that begin on that page that consist of only one pageview. 10. unique pageviews provides a more realistic picture about the ----------------- of traffic on a page because it removes ---------------- counting when a user visits a page several times within a session.