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A company that announces a manufacturer's suggested retail price and then offers a discount off that price is using ________ pricing.

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ahmedishaal ahmedishaal

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A company that announces a manufacturer's suggested retail price and then offers a discount off that price is using reference pricing.
Reference price is announced by purchaser. It is also known as competitive price. Reference pricing or the competitive pricing is the amount, a consumer wants to pay for something in relation to other competitors.

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