6.  The purpose of applying for a patent is to protect the company’s right to (1 point)
A. produce and sell an invention.
B. pursue the development of an invention.
C. keep new product development secret.
D. market new products over the Internet.
7.  Companies are using social media in their marketing strategies to allow (1 point)
A. customers to post comments in support of their products.
B. two-way conversations with customers and prospective customers.
C. easy access to customer databases for one-to-one marketing.
D. announcements to reach a larger audience.
8.  Which of the following is a criticism of cause-related marketing? (1 point)
A. Cause-related marketing is more of a strategy for selling than giving.
B. Cause-related marketing is placing the burden of giving on the consumer instead of the company.
C. Cause-related marketing is becoming commonplace, and consumers are just ignoring it.
D. Cause-related marketing is shown to hurt rather than help a company in the long run.
9.  Which of the following is not a customer market targeted by companies? (1 point)
A. cultural markets
B. reseller markets
C. government markets
D. consumer markets
10.  In the product development process, marketers should treat their suppliers (1 point)
A. strictly as vendors to avoid relationship issues.
B. with professionalism, but without developing too close of a relationship.
C. as partners to ensure product success.
D. like part of the family, with suppliers working alongside the marketing team.

It should be noted that the purpose of applying for a patent is to protect the right is the company to B. pursue the development of an invention.

What is a patent?

A patent simply means the exclusive right that's granted for an invention.

Companies are using social media in their marketing strategies to allow announcements to reach a larger audience. Social media marketing is the use of social media platforms to promote a product or service.

A criticism of cause-related marketing is that cause-related marketing is more of a strategy for selling than giving. Cause marketing simply means a collaboration between a for-profit business and a nonprofit organization which is done for a common benefit.

The option that is not a customer market targeted by companies is cultural markets. It should be noted that market culture emphasizes competitiveness between the organization, market competitors, and employees.

In the product development process, marketers should treat their suppliers with professionalism, but without developing too close of a relationship.

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